Now in its 8th year, the prestigious AA Award is presented to the hotel group that has demonstrated outstanding commitment to improving and developing its individual hotels, while maintaining brand consistency across the group.

Managing Director of QHotels, Michael Purtill, who collected the award, said: “We are absolutely delighted with this recognition. As a group we have made a massive commitment to improving and developing our properties, investing just under £60 million in the past year and almost £150 million across the whole portfolio. But more importantly we have invested in a first class team of individuals who put their heart and souls into ensuring that as a collection we maintain and deliver a customer experience that is one of a kind.

"Every one of our hotels is individual, with its own idiosyncrasies, yet people know what to expect when they stay in one of our properties. Our brand ethos is maintained by a strong commitment to our customers to ensure that we provide consistently high levels of service, and a dedicated team of people working for us who are passionate about this industry."

AA QUOTE: "QHotels is a deserved winner of this award demonstrating a real understanding of the needs of their customers. They also have a great team of people working for them who clearly understand the importance of the brand. I am confident that this is a hotel group we will continue to hear great things about in the future."