The premium beauty and health show has been tailored especially to bring exclusive events and interactive experiences to guests, utilising both the upper and lower floors at the 5,200 m2 events venue. Vitality Boutique will benefit from Bluewater’s weekly footfall of over 500,000 guests drawn from one of the most affluent catchments in the UK, whilst adding to the popular ‘day out’ destination credentials.

Managing Director of VOS Media, Damian Norman, said: “It’s a great opportunity for us to grow our ever successful Vitality brand. Situating the show at Glow, Bluewater offers the perfect platform to reach a new captive Vitality audience.”

He continued: “We are pleased to be working closely with Bluewater to create this completely new format of our popular brand. Glow, Bluewater is a unique and specialised exhibition space with an already strong footfall and ideal transport links from London – the perfect combination for a successful show.”

Following this exciting announcement, Venue Director, Rebecca Cardozo, added: “We are delighted to be working with experiential exhibitor
VOS Media and the Vitality brand, who are leaders in the health and lifestyle field. This type of boutique show is a perfect fit for Glow, Bluewater.”