New Glow, Bluewater Website and Social Media Campaign Launches Thursday 17th November 2011
Glow, Bluewater today announces the official launch of the brand new website [www.glowbluewater.co.uk] and integrated social media campaign. This follows the news that the £60 million development, and new breed of events and exhibition space, is to open with its first show on 30th November 2011.
Designed by interactive agency Pancentric Digital, the website showcases all information about Glow including events, ticket sales, a dedicated blog, and a multi platform social media calendar of activity via Twitter, Facebook and You Tube, featuring exclusive VIP competitions and behind the scenes news.Commenting on the new website, Rebecca Cardozo, Venue Director for Glow, Bluewater, said: “We had a very specific brief for the website as our key priority was to ensure that guests and organisers alike get a true feel for this brand new event space before they visit. The addition of the social media element enables us to interact closely with guests, which is key. Pancentric has delivered a great website that is user friendly and reflects Glow’s personality”.
About Glow:
• Opening 30th November 2011, the 5,200m2 Glow, Bluewater is a new breed of fully integrated exhibition space containing two halls and a 450m2 private gallery area; further extending Bluewater’s ‘day out’ experience for guests.
• Glow is directly accessed from the mall via a new plaza, opened on the 10th November, occupying a total of 4,000m2 and consisting of 12 restaurants, cafes and bars.
• The Venue will host a highly varied calendar of exciting and innovative events supporting the retail offer including Fashion, lifestyle, homewares-led events and exhibitions, complemented by special interest shows, such as antiques and specific hobbies.
• Opening 30th November 2011, the 5,200m2 Glow, Bluewater is a new breed of fully integrated exhibition space containing two halls and a 450m2 private gallery area; further extending Bluewater’s ‘day out’ experience for guests.
• Glow is directly accessed from the mall via a new plaza, opened on the 10th November, occupying a total of 4,000m2 and consisting of 12 restaurants, cafes and bars.
• The Venue will host a highly varied calendar of exciting and innovative events supporting the retail offer including Fashion, lifestyle, homewares-led events and exhibitions, complemented by special interest shows, such as antiques and specific hobbies.
A summary of the events announced to date:
Spirit of Christmas – 30th November – 4th December 2011
Festive Food Fair - 8th December – 11th December 2011
Christmas in New York – 8th December 2011- 4th January 2012
Creative Stitches and Hobbycrafts – 2nd - 5th February 2012
Wedding Week – 9th – 12th February 2012
Vitality Boutique – 26th – 29th April 2012
About Pancentric Digital
Pancentric Digital is a full service interactive agency specialising in strategy, user experience, social media, site design & build, search marketing, e-marketing, mobile and video & rich media. Clients include The X Factor, BBC, Channel 4, FremantleMedia, Bluewater, Clipper Teas, Burger King, Hennessy, Allianz / Petplan, RSA and Zurich. Find out more at www.pancentric.com